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How to use Adda’s framework agreement “Digital recruitment advertising” with Keeparo as your supplier

Klara Blomqvist and Paul Penano Lindqvist

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About the webinar
Keeparo is one of the suppliers within Adda’s 2024 framework agreement for digital recruitment advertising—the new procurement for SKR’s member organisations for recruitment advertising. The framework agreement is designed for municipalities, regions, and other public sector organisations, making it easy to procure digital recruitment advertising with quality and transparency.

Details

Date and time:

February 18, 2026 9:00

Language

About

In this webinar, we’ll briefly introduce who we are, how we work, and how you—as an organisation eligible to call off under the agreement—can use the framework agreement in practice to support your recruitment.

We have extensive experience working with public sector organisations and support municipalities and regions every day with everything from targeted recruitment ads to larger campaigns for hard-to-fill roles. Our focus is on helping public employers use their resources efficiently and achieve the best possible recruitment outcomes.

During the webinar, we will cover:

  • What the framework agreement includes and what it means for your organisation
  • How call-offs work through a renewed competition (mini-competition)
  • How Keeparo works in a consultative, data-driven way with full transparency
  • How to get started—and who to contact for dialogue and advice

Please note: This session is specifically tailored to organisations within the Swedish public sector and is primarily relevant to those who can use Adda’s framework agreement.

The speakers

Klara and Paul, Key Account Managers – Public Sector at Keeparo, work daily with recruitment advertising and employer attractiveness for public sector organisations. They have extensive experience supporting municipalities and regions in using recruitment resources strategically and effectively to reach the right candidates and strengthen the employer value proposition.