The competition for talent is increasing – and so are the demands on how we approach employer branding and recruitment marketing. To succeed, a data-driven, audience-tailored approach is essential, ensuring results at every stage of the candidate journey.

In this webinar, you will receive practical advice on how to effectively connect upper and lower funnels, choose the right channels, tools, and key performance indicators to maximize impact, and set the right expectations – whether your advertising is managed in-house or externally.

During the webinar, you will learn:

• How to create a seamless strategy from awareness to conversion – and why the big picture is crucial
• How to tailor communication to reach the right audience on the right channel with the right message
• How to truly measure results by identifying what drives conversion

You will also have the opportunity to ask questions directly to the experts – feel free to submit your questions in advance via the form below. Whether you’re fine-tuning existing efforts or about to build a completely new strategy, you’ll leave with concrete tools and inspiration to enhance your talent attraction – in 2025 and beyond.
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Date and time

Tuesday, May 6th at 9:00 AM. The session will last for approximately 60 minutes, including audience questions. There will be plenty of time for dialogue with the audience, so take the opportunity to ask the questions you’ve always wondered about.

This webinar will be hosted by Robin Ström, Performance and Product Lead, and Julia Fernlöf, Chief Business Development Officer.