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Tailoring Your EVP to Attract the Next Generation of Talent – Strategic Approaches to Engaging Summer Interns and Trainees

Anne Margrethe Mannerfelt, Anna Majdalani and Henric Lütz

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About the webinar
Struggling to Attract Gen Z? Learn how to build an employer branding strategy that engages and appeals to future talent. In this webinar, Keeparo's experts will share concrete insights and strategies for creating or adapting a strong EVP, along with relevant concepts, tailored for trainees and summer interns.

Details

Date and time:

March 26, 2025 9:00

Language

Swedish

About

Join Anne Margrethe Mannerfelt – Head of Strategic Employer Branding, Anna Majdalani – Strategic Copywriter, and Henric Lütz – Art Director, as they share their experiences in making strategic decisions within EVP and concept development, focusing on attracting a younger generation for the summer job season.

Additionally, gain exclusive insights from Keeparo and Jobbland’s latest summer job survey, based on responses from over 3,000 participants. This research provides valuable guidance on how to effectively attract and engage the younger demographic.

During the webinar, you will learn:

  • Practical advice on creating an adaptable EVP that can be used for targeted campaigns aimed at different audiences, such as summer interns and trainees. Learn how to tailor an existing EVP to ensure your messaging and tone resonate with the right audience.
  • Direct insights from young talent – understanding their search behavior when looking for summer jobs.
  • The opportunity to have some of the industry’s most experienced experts solve your challenges – ask your most complex questions!

Date and time

Wednesday, March 26, at 09.00. The broadcast will last for approximately 60 minutes, including viewer questions. There will be ample opportunity for interaction, so take advantage of this chance to ask the questions you've always wanted answered.

The speakers

This webinar is hosted by Anne Margrethe Mannerfelt – Head of Strategic Employer Branding, Anna Majdalani – Strategic Copywriter and Henric Lütz – Art Director.