According to a survey conducted by Statistics Sweden (SCB, 2024), 51 percent of all employers in Sweden report having experienced some form of recruitment challenge, and 60 percent say they have been unable to find candidates with the right skills. Meanwhile, the study Job Search in Sweden 2025 shows that 68 percent of surveyed candidates feel that job ads are impersonal and unclear, and that descriptions of soft values often do not reflect reality. Many candidates say they have applied for jobs they do not actually want simply because they do not know how else to begin

“Modern digital services need a home — a place where everything connects”

Together, Keeparo, Jobbland and Jobbsafari form a full-service agency offering data-driven insights, social media campaigns, content production, and technical tools for dialogue and follow-up.

– We realized that we had an enormous amount of value to offer our clients, but the information was scattered across dashboards and different views. It was difficult for customers to get a holistic overview. Modern digital services need a home — a place where everything connects.

This insight gave rise to the idea of Employer Hub: a solution designed to bring all insights together in a single interface, where clients can view the results of all their job advertising in real time. They can both monitor performance and act on it — adjusting budgets, updating content, and more — directly within the platform.

– In our industry, this type of solution is revolutionary. Our platform becomes the only place an employer needs to be, enabling them to make the right decisions instantly to reach the right candidates.

Employer Hub will launch in the beginning of 2026.

A revolution for job seekers as well. The transformation does not stop on the employer side. Through an AI-powered solution, a completely new way of finding your next job is emerging.

Job searching has traditionally been based on knowing exactly what to look for: job title, industry, location, and contract type. Candidates know what they are capable of, but often not where their skills are needed. Many also lack insight into which companies actually exist or what a specific role truly entails.

Today, people search for information in an entirely different way. They expect fast, contextual answers rather than long lists of links. At its core, job searching is about finding the right role — one that not only matches your skills, but also the environment where you belong.

– You can have the exact same skill set and work at a startup or in a municipality. The difference isn’t your skills. The difference is the environment, the culture, the pace, and the people. Employers know this. Candidates know this, and yet recruitment is still almost entirely built around hard requirements.

Through Keeparo’s and Jobbland’s AI solution Josi, candidates can now search for jobs based on what they are truly looking for. Instead of only listing skills, they can describe what they value, how they want to work, what motivates them, and what their life situation looks like.

– This is the first real step toward matching on what actually determines whether you thrive and stay in a workplace.

Time for the human connection — a counterreaction to automation

During the economic downturn, a major trend in the recruitment industry has been increased automation. This has resulted in employers receiving too many applications, while candidates are lost in impersonal and fragmented hiring processes.

Robin Ström and his team see clear signs of a counterreaction. As the market recovers, demands on employers will become higher than those placed on candidates. Simply “posting ads” will no longer be enough. Job ads will need to be better, content more meaningful, and employers will need to actively help candidates understand the context of the role and organization.

– With our platform, we can create real value through a more open, human, and significantly smarter way of connecting. Where both employers and candidates spend less time on repetitive, tedious tasks and more time on what is human and enjoyable. And where the right person finds a ‘home’ with the right employer.
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Want to learn more about Employer Hub? We’d be happy to hear from you. Contact us for a free consultation: hello@keeparo.com