Employer branding that brings Nordlo closer to both existing and potential employees.
Employer branding that brings Nordlo closer to both existing and potential employees.
About the case
Brief:
Employer branding concept that spotlights the growing IT consulting company Nordlo as employer.
We did:
Concept & content
Channel & distribution
Numbers:
2,1m
impressions on Facebook
635k
views on LinkedIn
0,18%
CTR in digital advertising (benchmark 0,08 %)
"A new and fresh thinking for how we can develop our way of catching new employees and what we can do to retain them."
Employee and workshop participant
The challenge
With an expanding presence in the Nordics, Nordlo is your IT consultant right around the corner. A close, local partner who’s just a phone call away. Nordlo is growing rapidly and needs to recruit people with the right skills who want to grow with the company. The goal is to be one of the most attractive employers in the IT consulting sector.
But the competition for this in-demand IT expertise is fierce and it’s difficult to stand out from the crowd. Enter Keeparo, who was given the assignment to develop an employer branding concept that would give Nordlo the chance to show its authentic and distinctive employer value proposition – both overall and for business-critical target groups.
Employees get closer to everything that is important
To strengthen Nordlo’s identity, we developed their brand concept Get closer to make it also fit their employer branding. Just as their clients are getting closer to a digital future and lucrative solutions, their employees will get closer to relevant values. Therefore, we outlined five of their most important areas and summarized it under the concept Get closer to Nordlo – the culture and the people.
Concept for successful communication
With our methods and tools, Keeparo can measure and optimize the success of digital platforms. We have clearly seen how the employer branding concept and custom content helps Nordlo create recognition and engagement.
