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Targeted Recruitment – From Reach to the Right Applications with Dialog
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Targeted Recruitment – From Reach to the Right Applications with Dialog
About the case
Challenge:
The campaign aimed to:
- Increase awareness of Telenor’s trainee program among IT/Tech and Business students in Norway
- Drive qualified applications through a clearly conversion-oriented funnel
Products:
Recruitment Campaign
Dialog
Numbers:
2M+
impressions
in the awareness phase
195K+
video views
in the internest phase
850+
applications
in the conversion phase
Refined strategy for the trainee program
Ahead of the 2025 trainee program, Telenor Norway wanted to sharpen its strategy and launch a campaign that would cover the entire candidate journey: from generating awareness and interest to driving applications. Through a data-driven and channel-optimized approach, combined with our mobile-friendly application tool Dialog, we created a holistic solution that both engaged and converted.
Dialog – The conversion engine at the bottom of the funnel
To ensure not just a high volume, but the right kind of applications, Telenor utilized our application tool Dialog. This is a CV-free, mobile-optimized tool where candidates answer competency-based questions designed together with our profiling team.
Each trainee program had its own unique application path. In this way, the questions – and the competencies sought – could be tailored to what each program manager looked for in a top candidate.
Why the campaign performed better with Dialog
- Targeted questions built around the trainee program’s selection criteria
- Removing the CV lowered the threshold and boosted engagement
- Enabled screening based on skills, not resume history
- Mobile-friendly experience
- Drove activation and conversion directly within the ad environment.
