In today’s job market, where competition for talent is fiercer than ever and precise matching is key to an effective recruitment process, a deep understanding of candidates’ needs and motivations has become a critical success factor.
Job Seeking in Sweden 2025 is based on responses from 1,209 Swedish candidates. The report offers a unique perspective into their motivations, challenges, and decision-making processes – equipping you with concrete tools to optimize your recruitment strategy.
The report highlights, among other things:
- The main reasons why candidates seek new job opportunities and the most important factors influencing a candidate’s decision to apply for a role.
- The key obstacles that may prevent candidates from applying to specific positions.
- The significance of remote work and its impact on application decisions.
- How poor or missing communication during recruitment affects employer branding.
- Candidates’ views on salary information in job postings and their stance on pay transparency.
- The role of AI in the application process—why and how candidates are using it.
This survey provides valuable insights to help you position your organization as an employer that truly understands and values its candidates, giving you a competitive edge.
Download the full report below and gain actionable insights to improve your recruitment process and strengthen your employer brand.
About the 2025 Job Seeking in Sweden study
Job Seeking in Sweden is based on a digital survey. This year, it was conducted between August 4 and September 7, 2025, through questionnaires on jobbland.se, jobbsafari.se, and social media channels.
In total, the survey collected 1,209 responses from individuals of working age (18–65). Respondents were distributed across the country, with a higher concentration in counties encompassing Sweden’s largest cities. Of the participants, 41.8% were employed, 46.8% unemployed, and 5.7% students.
