LinkedIn P4P confirms what we have always known: performance-based advertising works

Job advertising has gone through several distinct phases — from print to digital job boards to social media. Now that LinkedIn is replacing its Premium Jobs model with a performance-based model, you as a client pay for performance, not just ad space. For us at Keeparo, this aligns with how we have always structured our services. As a client, you no longer purchase exposure on a specific channel; instead, you purchase traffic from relevant candidates who read the ad and begin an application.

An exclusive partnership, free from system requirements

As one of only five partners across the entire Nordics, Keeparo is the only player that is not tied to an ATS.

"As a Keeparo client, you gain access to LinkedIn's most powerful ad formats without having to switch recruitment systems, sign annual contracts, or adapt to a platform's own limitations. You get access to LinkedIn as part of a package that is always optimised toward guaranteed results," explains Julia Fernlöf, Head of Business Development.

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LinkedIn is part of a broader ecosystem

LinkedIn P4P is not activated automatically — only when it strengthens delivery. Channel selection is always driven by performance and by what our digital specialists assess will yield the best results for the role and market in question. You can see exactly how every dollar of your total campaign budget has been allocated and what each channel has delivered. The channel mix is continuously optimised throughout the campaign.

Unique insights available only through us

As a client, you are used to receiving data after the fact. With Keeparo's integrated dashboard, you can follow campaign performance in real time — which channels are active, how the budget is distributed, and what each channel delivers in traffic and applications. The automated workflow frees our specialists to focus on adding value and providing guidance on which channels work best for the role you want to promote. They can also act quickly if the campaign needs to be adjusted.

"There is always a specialist in the loop. We help you understand why an ad converts or doesn't, and we actively work with the content. We ensure that you highlight what is relevant to your target audience — soft values, salary transparency, and so on. That kind of content quality is what determines whether you find the right candidates," says Robin Ström, Performance & Product Lead.

The ultimate goal is not more applications. It is the right candidates

Keeparo's packaging is built around guarantees and measurable results. As a client, you do not pay for channels that don't deliver. The focus is always on the quality of traffic. You should not pay for recruitment advertising that does not generate relevant candidates. LinkedIn P4P functions as a tool that is activated when it strengthens delivery and is continuously evaluated against the same requirements and the same focus we have always maintained at Keeparo: what did it actually produce?

Want to learn more? Contact us.

LinkedIn P4P is included in Keeparo packages from the Regular tier (SEK 13,500) and above. Keeparo/JobbSafari is one of five official P4P partners in the Nordics.

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