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Facebook Analytics will disappear

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After the last of June 2021, Facebook Analytics will no longer exist. At KSMG we are prepared and know how you can access desired information regarding advertising and traffic to the website via other tools.

Tools other than Facebook's own can help you understand your advertising, presence and activity on social and digital platforms, but Facebook will also prepare their platform to share data and insights via:

  • In Facebook Business Suite you can manage your business accounts on Facebook and Instagram and see detailed statistics about your target group, your content and trends.
  • In Ads Manager you can view, edit and see results for all your campaigns, Ad Sets and Ads on Facebook.
  • Events Manager can help you configure and manage Facebook's business tools such as the Facebook Pixel and Conversion API. It also reports on actions taken on your website, in your app and in your physical store.

If you advertise through us, you will always receive reports in connection with a closed campaign, so that you also in the future can take part in and analyze your Facebook advertising.

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