How can we increase the attractiveness of the public sector?

Public businesses are facing major challenges regarding the provision of skills. In the long term, large amounts of competence need to be recruited, estimated at over half a million employees. The success factor for a long-term competence supply throughout the entire employee journey requires a structured and clear work with the employer brand.

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Klara Blomqvist has a background in HR and for the past 7 years she has focused on supporting public actors in their challenges of being an attractive employer. Klara has worked with everything from formulating employer offers, developing concepts for employer communication to finding innovative ways to get people to open their eyes for a work within the public sector.

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Klara talks about

With her broad knowledge in employer profiling, Klara is happy to support with lectures to get management groups, politicians, managers and employees to dare to think long-term in their work. A challenge that is difficult but exciting in times when recruiting is hard, and skills shortages are the ultimate challenge when it comes to fulfilling the organizations' goals – to deliver good community service to citizens.

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The balance between small public funds and challenges that affect the purpose is interesting, how can we work smart and efficiently to secure the skill supply going forward?