The Knowledge Builder

Employer branding for public sector

Sign up for course
Learn more
Few employers work towards such broad target groups as businesses within the public sector. This places high demands for complex efforts and more various actions to attract, recruit, retain, and develop the employees within these target groups. How can we ensure relevant competence in the public sector through a long-term strategy for employer branding?


Course range:

A two-day course


12 900 SEK pp.

Course dates:

28 September and 3 October 2023
Portrait of the host of this course

The host

Anne Margrethe Mannerfelt has over 20 years of experience in supporting and educating organizations in employer branding. She has experience of working with a wide range of organizations, from small startups to global organizations ans she has also worked with many organizations in the public sector. At Keeparo, Anne Margrethe is responsible for our strategic employer branding solutions and works actively to evaluate and develop organizations' employer offerings.

During this course, you will get tools, inspiration, and insights to sharpen your employer communication. Together with other course participants from the public sector, you will have the opportunity to share your - and take part in others - experiences, challenges, and reflections. During the course, we look at examples and cases from the public sector to create as high relevance as possible. The course is specifically designed for you in the public sector who work with employer offers, employer communication, profiling, and strategic competence supply.


After completing the course, you are equipped with the knowledge to build a strategy for active work with your employer communication. You will have a deeper understanding of your target groups and get tangible tools for your continued work.


The course is divided into five different areas, all to ensure the best possible value for you as a participant and provide you with the right tools to create a successful employer brand towards all target groups. 

1. Strategy & planning for the employer communication - Define your needs

  • Create a plan for how to get engaged employees
  • Identify strengths & weaknesses for your employer brand
  • Get started! 

2. Target groups - Make yourself relevant for the right target group

  • Define & identify
  • Internal and external target groups
  • Communication, channels & format adaption

3. Content - Create content that reflects your employer brand

  • What is content? 
  • Good vs. bad content
  • Examples & tools to succeed

4. Activation - How do you stay relevant? 

  • Choosing the right channels & format
  • Create a communication plan
  • Use the right content, on the right platform & to the right target group

5. Measurement & follow-up

  • Work with relevant goals
  • Measure your efforts
  • Evaluate your results and gain an understanding for the next step in the process

General information about the course

This is a two day digital course that will be held on Thursday the 28th of September and Tuesday the 3rd of October 2023. Each course day starts at 9:00 AM and ends at 3:00 PM, including a one hour long lunch break. For questions about the course, please contact us at hello@keeparo.com.